Noise Machine Identity

Noise machine is a simple yet popular app sitting in a saturated market of sleep and focus related sound experiences. They needing a striking identity to accelerate their growth and enter the next evolution of their product

Role

Lead Designer

Platforms

iOS App

Duration

4 months

Problem Statement

Noise Machine app sat in a highly saturated market and needed a brand identity to both elevate and differentiate itself from competitors.

Iteration

After a thorough consultation with the client understanding their perceived problems and need states I began a discovery and iteration phase, casting a wide net of exploration rooted in competitive analysis

Distillation

From the initial conceptual directions, I engage the clients and stakeholders through an intensive design critique and review rounds to hone in on a direction. It is this dialogue and constructive process that brings forward an identity that aligns to the user and client need.

Solution Statement

Through an intentful process relying on research, competitive analysis, and thorough design iteraction and client feedback we were able to reposition and better articulate the Noise Machine brand within the marketplace.

Improved Architecture and Navigation

We addressed navigation and archee